Cassandra Carrillo
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Senior Graphic Designer & Multimedia Artist — Los Angeles

Turning product into desire, one campaign at a time.

Thirteen years designing for national retail brands — from email marketing and campaign photography to packaging and pattern. Currently leading design at Brighton Collectibles.

Los Angeles, CA artwork@cassandracarrillo.com (626) 483-7963

About

Cassandra Carrillo is a Los Angeles based graphic designer and multimedia artist who has spent the last decade-plus inside the design departments of Brighton Collectibles, Johnny Was, Dickies Girl, and Michael Stars — building the visual systems that move product across email, photography, packaging, and print. She pairs a fashion eye with a production mindset: workflows that keep a design team on deadline, and a growing practice in AI-assisted photography that lets a small team produce campaign imagery at a much larger scale.

13+ Years in retail design
5 Brands led or supported
2022 Senior Designer, Brighton

Current — Brighton Collectibles, 2022–Present

Four years building the campaign system behind a national jewelry & accessories brand.

As Senior Graphic Designer, Cassandra reviews and directs the work of the design team while personally leading email, photography, and event design.

01

Marketing Emails — Concept to Completion

From the creative brief through the final send, Cassandra writes the concept, directs the imagery, designs the layout, and builds the campaign for deployment. These two full campaigns show that process start to finish rather than a single cropped screen.

August BirthstonesFull campaign
Brighton August Birthstones email marketing campaign, full length

↗ Click to view full email

August Birthstones. Seasonal gifting campaign built around the peridot birthstone, from hero concept through product grid and footer.
Amulets with MeaningFull campaign
Brighton Amulets with Meaning email marketing campaign, full length

↗ Click to view full email

Amulets with Meaning. Product storytelling for a symbolic charm collection, pairing editorial copy with individual product features.
02

Product Photography — AI Regeneration

Cutting-edge workflow

Cassandra uses AI generation tools alongside traditional retouching to reimagine product photography — regenerating backgrounds, lighting, and staging around existing product shots. It's a workflow that gives the brand new seasonal imagery without a new photoshoot for every launch, cutting production time while keeping the same editorial polish as the studio work around it.

AI-regenerated product photography of a Brighton necklace, styled with botanical background
03

Model Photography — Regeneration & Retouching

Working in Adobe and hand-manipulating source photography, Cassandra regenerates and retouches model imagery — swapping in new backgrounds, adjusting styling, and compositing scenes from existing shoots to match a season's campaign without booking new talent.

Regenerated model photography for Brighton Mother's Day campaign with a composited background
Regenerated model photography styled for a summer brunch campaign
04

Invites & E-Cards

Event invitations and digital cards for in-store activations and seasonal moments — designed as an extension of the campaign rather than an afterthought.

Summer Blues open house invitation design
Summer Blues — Open House
Summer Soiree event invitation design
Summer Soiree — Store Event
Girls Night Out e-card invitation design
Girls Night Out — E-Card
05

Footers & Social Ads

Reserved space for email footer systems and paid social creative — ready for Cassandra to drop in examples.

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Footers

Add footer examples here — drop new images into this section and they'll sit right in this frame.

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Social Ads

Add Instagram, Facebook, or Pinterest ad creative here to round out the Brighton section.

Before Brighton

A decade in Los Angeles fashion, brand by brand.

The path from social marketing to senior design lead — each role adding a new discipline to the toolkit.

Nov 2021 – Nov 2022

Johnny Was — Senior Graphic Designer

Managed and created over 40 daily marketing emails a month; designed retail invitations, event mailers, postcards, and Google, Facebook, Instagram, and Pinterest ad banners.

Mar 2019 – Nov 2021

Dickies Girl — Graphic Designer / Technical Artist

Used sales data to guide visual merchandising; created new screen artwork and re-engineered successful styles for tiered customers; built technical packs for knit garments submitted directly to factories and pattern makers.

Feb 2016 – Mar 2019

Michael Stars — Graphic Designer

Retouched and recolored campaign images for catalogs and retailers; designed store signage, trade show booths, and banners; managed print ordering for marketing materials.

Oct 2013 – Feb 2016

ICA — Social Marketing Manager

Created and managed email blasts, social content, and photo manipulation for showroom clients including Agent Icon, Acler, First Base, and Saylor; conceptualized brand identity for an early-stage retail website.

2016 email marketing design for Acler and First Base
Email marketing, 2016 — Acler & First Base
2015 to 2016 tradeshow flyer design for Agent Icon
Tradeshow flyers, 2015–16 — Agent Icon
Web design for Livelife Fashions
Web design — Livelife Fashions

Beyond the Screen

Public sculpture & multimedia work.

Mirror City Sculpture — 2018

A public art sculpture built entirely of mirrors, temporarily displayed at The Music Center in Los Angeles.

Fascination Sculpture — 2019

A 20-foot sculpture featured at Grand Park's Winter Glow event, with press coverage from Spectrum News.

Skills

Art Direction Graphic Design Marketing Branding Illustration Screen Print Design Technical Design Pattern Making AI-Assisted Photography Print Production & Budgeting

Software & Platforms

Adobe Suite Figma Klaviyo Asana Monday Blender Autodesk Google Suite

Cassandra Carrillo

Senior Graphic Designer & Multimedia Artist — Los Angeles, CA

artwork@cassandracarrillo.com (626) 483-7963 cassandracarrillo.myportfolio.com
© 2026 Cassandra Carrillo. All work shown remains property of its respective brand. The Art Institute of California — B.S. Media Arts & Animation
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