Senior Graphic Designer & Multimedia Artist — Los Angeles

Turning product into desire, one campaign at a time.

Thirteen years designing for national retail brands — from email marketing and campaign photography to packaging and pattern. Currently leading design at Brighton Collectibles.

Los Angeles, CA artwork@cassandracarrillo.com (626) 483-7963

About

Cassandra Carrillo is a Los Angeles based graphic designer and multimedia artist who has spent the last decade-plus inside the design departments of Brighton Collectibles, Johnny Was, Dickies Girl, and Michael Stars — building the visual systems that move product across email, photography, packaging, and print. She pairs a fashion eye with a production mindset: workflows that keep a design team on deadline, and a growing practice in AI-assisted photography that lets a small team produce campaign imagery at a much larger scale.

13+ Years in retail design
5 Brands led or supported
2022 Senior Designer, Brighton

Current — Brighton Collectibles, 2022–Present

Four years building the campaign system behind a national jewelry & accessories brand.

As Senior Graphic Designer, Cassandra reviews and directs the work of the design team while personally leading email, photography, and event design.

01

Marketing Emails — Concept to Completion

From the creative brief through the final send, Cassandra writes the concept, directs the imagery, designs the layout, and builds the campaign for deployment. These two full campaigns show that process start to finish rather than a single cropped screen.

02

Product Photography — AI Regeneration

Cutting-edge workflow

Cassandra uses AI generation tools alongside traditional retouching to reimagine product photography — regenerating backgrounds, lighting, and staging around existing product shots. It's a workflow that gives the brand new seasonal imagery without a new photoshoot for every launch, cutting production time while keeping the same editorial polish as the studio work around it.

AI-regenerated product photography of a Brighton necklace, styled with botanical background
03

Model Photography — Regeneration & Retouching

Working in Adobe and hand-manipulating source photography, Cassandra regenerates and retouches model imagery — swapping in new backgrounds, adjusting styling, and compositing scenes from existing shoots to match a season's campaign without booking new talent.

Regenerated model photography for Brighton Mother's Day campaign with a composited background
Regenerated model photography styled for a summer brunch campaign
04

Invites & E-Cards

Event invitations and digital cards for in-store activations and seasonal moments — designed as an extension of the campaign rather than an afterthought.

Summer Blues open house invitation design
Summer Blues — Open House
Summer Soiree event invitation design
Summer Soiree — Store Event